Economies of Design

Author: Guy Julier

How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design?

Historically, design has been promoted for its for its capacity to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems.

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