This session took place on April 22 at 1pm UK time.
Trust is a staple when it comes to value exchange. Whether conscious or not, it is trust in a system that allows us to participate. In healthcare, we want to preserve or return to our vitality and health, with our taxes we want government to provide appropriate services, from Amazon we expect instant delivery and immediate customer service, etc. Trust fails when such expectations are not met. This session will explore trust as a basis of relationship between systems and people and how design, in times of behavioural economics, attention economy and customer obsession, can play a role for meaningful exchange.